Jonathan Zittrains "The Future of the Internet and How To Stop It" - Zittrain has summarized the points in this book in an online article.

Essential Guide to Social Media by Brian Solis

Can Facebook improve your job search?  Fairfax Digital 3 Sept 2007

Check more from Mika: http://research.yahoo.com/publication/author/Mika

Here comes everybody : the power of organizing without organizations by Clay Shirky - see QUT library. Aso see YouTube video.